My Experience Going on Dragon's Den & Update Since Going on the Show

Hello, good evening! If you’re here now, it’s likely because you just saw me get absolutely destroyed on Dragons’ Den! As I write this, I have not seen the episode yet, though I am confident that from the 45 minutes I was in the Den filming and the 7 minutes they edit it down that it isn’t going to be pretty...

The thing is, when I went to film on Dragon’s Den, my app had only been out for 8 months. Even though I hit some cool milestones and had some traction, it was not a $2 million business. I panicked and came up with idea that we would pivot to a business where brands could purchase videos from our creators. You see, the entire reason why I created Life Lapse was so that people could easily create their own videos from their phones. Because I knew my business wasn’t an appealing investable business when I went on the show, I pitched this new vision. If I’m being honest, I didn’t believe in it, so I don’t blame the Dragons’ for turning down this deal.

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After filming on Dragons’ Den in May of 2018, I picked-up my shattered ego and dreams decided to use this experience to fuel the growth of my company.

When I launched the app, it was supposed to be a “time-lapse app for your Life”, hence “Life Lapse”. Even though people were downloading the app, they didn’t really have a purpose for it unless they were traveling or pregnant, so they were dropping off like hot cakes. What I DID NOTICE, was that people were starting to use Life Lapse to create stop-motion videos. There wasn’t exactly a light bulb moment here, but the more I talked to my users to see what they found challenging about the app and what they wanted to see next, it was based on the app being a stop motion app. Since the summer, we’ve made massive improvements to our user experience, added new features and here are the results we have seen because of it…

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