Learn how to effectively use videos in Instagram stories to grow your brand online and boost engagement. An experienced Social Media Manager gives us the inside scoop on branding yourself or your business online through Instagram stories. Great tips you won't want to miss!
Hello, good evening! If you’re here now, it’s likely because you just saw me get absolutely destroyed on Dragons’ Den! As I write this, I have not seen the episode yet, though I am confident that from the 45 minutes I was in the Den filming and the 7 minutes they edit it down that it isn’t going to be pretty...
The thing is, when I went to film on Dragon’s Den, my app had only been out for 8 months. Even though I hit some cool milestones and had some traction, it was not a $2 million business. I panicked and came up with idea that we would pivot to a business where brands could purchase videos from our creators. You see, the entire reason why I created Life Lapse was so that people could easily create their own videos from their phones. Because I knew my business wasn’t an appealing investable business when I went on the show, I pitched this new vision. If I’m being honest, I didn’t believe in it, so I don’t blame the Dragons’ for turning down this deal.
After filming on Dragons’ Den in May of 2018, I picked-up my shattered ego and dreams decided to use this experience to fuel the growth of my company.
When I launched the app, it was supposed to be a “time-lapse app for your Life”, hence “Life Lapse”. Even though people were downloading the app, they didn’t really have a purpose for it unless they were traveling or pregnant, so they were dropping off like hot cakes. What I DID NOTICE, was that people were starting to use Life Lapse to create stop-motion videos. There wasn’t exactly a light bulb moment here, but the more I talked to my users to see what they found challenging about the app and what they wanted to see next, it was based on the app being a stop motion app. Since the summer, we’ve made massive improvements to our user experience, added new features and here are the results we have seen because of it…
Life Lapse showed the Nordstrom Canada team how to use Life Lapse to create fun looping videos for the @NordstromCanada Instagram account. Here’s the stop motion videos that we created!
Nordstrom’s newest Pop-In@Nordstrom featured Away suitcases, so we create a couple difference videos for them to post on their instagram stories & feed.
Do you want 1 on 1 coaching to help you create engaging stop motion videos from your phone? Shoot me an email at firstname.lastname@example.org and I’d be happy to provide a 15-minute complimentary conference call or a 30 minute in-person consultation (for Vancouver Area only).
We got you covered this Valentine’s Day with 6 free Instagram story templates. Ditch the stock photos and stand out with animated videos, all of which were created on an iphone with our free stop motion app, Life Lapse!
All the videos below can be saved to your camera roll then uploaded directly to Instagram Strories. If you want to get extra creative with the videos, we recommend using the app Unfold to personalize the fonts/ layout/ messaging of your IG Stories.
If you’re looking to create your own custom video content for Instagram stories, download our free app. Like we said, all these videos were shot in a matter of minutes with our free stop motion video app. We have a tonne of tutorials in-app to help you get started. ❤️
1 - To access the Free Instagram Story Template videos for Valentine’s Day, fill out the form above and we will send you a link to download the videos.
2- Once you get the email, click on the “Download Now” button
3- This will take you to a google drive folder with the 6 videos in them. You will need to save each video individually. Click on the 3 dots beside the file name, click “Send To” then “Save Video”.
4- This will save the video to your camera roll. To get it from your camera to Instagram Story, go to your profile. On the top left hand side, you will see your profile picture with a blue plus sign. Click on that.
5- IG stories will automatically open their native camera. To upload the free stories template, swipe up. This will give you access to your camera roll.
6- We love using other instagram story app’s like Unfold. Thankfully, they are video friendly. You can use their custom layouts (like we did in the above videos) to customize your Insta Story.
Life Lapse interviewed content creator, Colette Robinson, who has made stop motion video her profession! Check out how she uses the Life Lapse App and stop motion video to create super cool, engaging videos. Is stop motion a passion or interest of yours as well? Colette has insider information on how to make it a career!
We interview a stop motion professional, Melissa, about how she uses stop motion videos in the video marketing world. Melissa is the owner of STIL, specializing in products that keep you organized. Stop motion has helped showcase the products to her audience building her overall engagement online. Check out how she does it!
Have you noticed for the past week that the Instagram stop motion feature in their stories is gone? I have no clue where it went and why it’s not there anymore, however, I do have a free solution for you! If you'd like to continue creating stop motion videos for Instagram stories, my free app, Life Lapse, is available on Android & iOS and can help you with just that! The simple interface is easy to use, just like Instagram stories stop motion…& BETTER!!
Wow, wow, wow. A couple of days ago I was 12,000 downloads from reaching 100,000 downloads with Life Lapse. As I was drinking my coffee this morning checked in to see how far away I was from hitting that mark and just like that, Life Lapse is at 100,214 downloads!!!
Life Lapse has only been out for 10 months and I have had a blast working on it. I am so proud that we have reached this milestone. But you know what? 100k isn’t good enough for me. I want to get to 10 MILLION and I need YOURhelp to get me there.
When I started Life Lapse, I pictured people only using it for pregnancy time-lapses & travel videos. It’s grown into more of a stop-motion app and I’ve been working hard to improve the features in the app to make it better for this.
So why do I need your help? In order to take Life Lapse to the next level, I need to make some major improvements in the app and would like Life Lapsers to dictate what the changes will be.
I have a survey with just ONE *required* question that I’m asking & it would mean the world to me to get your feedback on this. That way, I know what I should be improving on to make Life Lapse better for you. Please don’t hold back here, folks. I want to hear the raw and honest truth!! As a thank you for taking time to help me out, you’ll be entered into a draw to win a phone case of your choosing from Casetify! ($75 USD in value or under & the winner will be notified August 7th). I threw in a couple of extra questions if you feel so obliged to be extra generous. 🙂
Ahhhh, thank you SO much! I’m pumped to have you along on this journey with me and hope to make you excited to use Life Lapse more.
Sarah Boland, Founder & CEO
Unsure how to take flat lay pictures or videos? Check out our tips on how to set up your flat lay station and also how to make a stop motion video out of those photos! No professional equipment needed! Step-by-step guide on how to take the flat lay photos and put them together into a stop motion video with the FREE Life Lapse App.
Life Lapse has an exciting feature that just went live today for iOS: The boomerang effect! By enabling this feature which is accessed through the player, Life Lapse will play your video in real time then play it in reverse. Click "Play" in the video below to see the feature in action!
To save your video, scroll to the very right at the bottom of the player. Stay tuned for Android users on this feature! Have a feature you'd love to see in Life Lapse? Comment below or feel free to email me at email@example.com :)
There's been a lot of people patiently waiting for this day to come (myself included) and I'm SOOO excited to finally share that Life Lapse is now live in the Google Play store!! This wouldn't be possible without the incredible team at Umbrella Web, who have been my Life Lapse developers since day one, so thank you to the entire Umbrella Web team!
I would really appreciate if you could send any feedback directly to me that you may have at firstname.lastname@example.org. If you're feeling extra generous and want to help an entrepreneur out, I would really love for you to rate the app in the play store as this really helps with getting Life Lapse in front of more eyes!
Cheers & can't wait to see what you create using #LifeLapse!!!
Need stop motion video inspiration? These top brands are using stop motion to market their products! Check out how they have improved their online engagement with these amazing stop motion videos on their Instagram accounts.
Stop motion videos are a highly effective way to market your business, especially if you're product based. They're eye-catching, short & fun! Here are a couple of reasons to consider using stop motion in your next campaign.